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Can Transactional Leadership Keep Your Team in Shape? If you have ever studied Abraham Maslow's "hierarchy of needs," you know that a motivator for many people at lower stages of the hierarchy is whether they will be rewarded or punished for an action. In business, the application of this is that lower-grade employees need clear structures and direction from the higher-ups to feel motivated. For example, an employee in a company should be ready to give up their own agenda and take direction. If you are subordinate to a manager, things work best when you are ready to obey your manager's instructions. Maslow's Marketing Pyramid Abraham Maslow was a psychologist who came up with a theory dealing with the hierarchy of human needs. No, marketing is not essential to human survival, and chances are your product or service is not either. However, whatever you are offering, it will fall into one of the categories Maslow has listed in his hierarchy of needs. And if you know which need you should appeal to, it will be that much easier to market to your prospects. Get Heard with Conference Call Etiquette Have you ever experienced a level of background noise in a teleconference call that prevented your enjoyment of the call? Or have you participated in a call where other participants were continually talking over each other and you were unaware of their names? Perhaps you were unable to answer a facilitator's question because, rather than managing the call properly, he allowed the same people to jump in repeatedly and not stop talking. Ropes Course Teambuilding - Tying together Business and Teamwork There are many team building activities which can help people develop the habit of working effectively with one another. Most team building activities are exhilarating tasks which require a group of people to work together toward common accomplishment. Successful Team Kickoff: Offsite Team Building Janet works for a large insurance company as a group manager. She was having a conversation with Larry, the human resources consultant for the company. "We don't work together as a team!", she complained. "Nobody cares about anybody else's problems much less try to help each other or share information. Everyone just seems to do their own thing! What we need is a team building offsite!" Janet and Larry discussed the problems further to come up with a solution. They came up with the idea of having a two-day offsite for the team and to make the idea more attractive, holding it at resort only a couple hours away from work. Janet wanted to have the offsite as soon as possible to quickly address these problems with the other employees, and so it was scheduled it for later in the month. Larry worked at double the pace to put together a full agenda with icebreakers, trust-building exercises, and brainstorming sessions on how everybody could work together better as a team. "Wagon-Team" Up for Success in Business World The business world has changed dramatically since the advent of the Industrial Revolution. The nature of work for modern workers has become increasingly specialized, isolating, and impersonal. Although technology has made it possible to increase human productivity, effective human collaboration is still needed for long-term business success. Direct Mail marketing? Use the Wallet Mailer to fill your wallet with new clients! In a few senses, it might be tougher to direct a small business than a huge organization. You stand facing the snags presented by hi-tech development along with fierce rivalry for your treasured current clientele. Your enterprise requires something which will help it be prominent. A strong marketing effort will shelter your clientele from leaving your organization in favor of other enterprises. Who Else Wants to Retain and Motivate their Star Employees? It looks so very simple, right? "Do unto others as you would have them do unto you." The Golden Rule seems so all-inclusive that it would be a cure-all for all relationships. Simply act toward everybody the way you would prefer to be handled and all will run smoothly, yes? Does Your Landscaping Company Need Magnetic Signage? If you have a landscaping company, you’re always looking for more business. Customers move, change jobs, and disappear for all sorts of reasons. You constantly have to bring on new customers to make up for those who leave - even if you're the only landscaping in town. It's not enough to do a great job -- you must find a way for prospects to understand that you're a great landscaper and how to contact you. Will magnetic signs help or hurt?